FluffyCo
2004-2022FluffyCo was an eco-friendly, indie lifestyle brand which I founded and where I was creative director for over 15 years. It was focused on sustainability and featured an easygoing, nature inspired aesthetic. FluffyCo had wholesale clients in the US, Canada, Australia and Japanese distribution. It was even briefly sold at iconic Paris boutique Colette! Key Accounts included Crate&Barrel, ModCloth, Urban Outfitters, Target, Fuego stores, and Ships (Japan). Notable Press included InStyle, DesignSponge, Elle, ReadyMade, Martha Stewart Living.