PAULINA BERCZYNSKI
/ DESIGN CV

EDUCATION
MFA Fine Arts (concentration in social practice). California College of the Arts. 2016
BFA Communication Design. Carnegie Mellon University. 1997

STATEMENT OF INTENT
I am a designer, critical thinker, and visual communication nerd at heart. I have spent my career working on everything from magazines, to surface design, to exhibit signage and marketing campaigns. After 15 years working on apparel and lifestyle brands, I have taken a step back to focus on new projects in design and fine art.

SELECT WORK HISTORY
Wavy Matter
2018 – Present
Art Direction and design
Wavy Matter is an online concept store that sells mid-range sustainable fashion and lifestyle brands, prints, and other artwork. It is also a small women’s apparel brand. 
https://wavymatter.com/

Feral Fabric Journal
2020 – Present
Art Direction and design
The Feral Fabric online journal is part of a collaborative project with artist Amanda Walters.
The Journal features content around radical textile production.
https://feralfabric.com/Journal-Home-Page-Desktop

FluffyCo
2005 – Present
Creative Direction and design
I founded the sustainable lifestyle company FluffyCo in 2005. It eventually grew into an international brand sold through hundreds of boutiques and larger accounts including Crate&Barrel, Target, Urban Outfitters, and ModCloth, with Japanese distribution. As Creative Director and the brand’s lead designer, I was responsible for everything from product development to packaging, surface design, and marketing. I also managed production, outside contractors and vendors, and led a small team of operations and production staff in our San Francisco studio.

Grey International
2003 – 2005
Art Direction
I worked as the creative lead at the satellite office of the renowned advertising agency Grey
International (of Mad Men fame), developing experience-based and print marketing for the Lucky Strike brand in Seattle. As part of a three person team, I provided artistic direction for branded events and related point of purchase displays, marketing materials, and print advertising while maintaining the guidelines for one of the world’s most iconic brand identities.

Other Notable Details
Past clients also include Puma, Bust Magazine, NW FilmForum, Mars Candy, and liquor brands including Hendrick’s Gin, Sailor Jerry Rum, Frangelico and Bols.
I have worked on custom products with Target, ModCloth and Urban Outiftters.
My work has also been featured in press, including Sunset Magazine, DesignSponge, and InStyle